|
|
|
|
||
|
||
|
Australian services : marketing and management Linda McGuire Published by Macmillan Education (1999) |
Book description
The author provides a practical and accessible synthesis of current services marketing and management research, with an emphasis on the link between strategy and performance. A framework for services strategy analysis and problem solving, developed by the author, provides the structure for the text.
About the Author
Linda McGuire is a member of the Department of Management at Monash University.
Borrow it: Monash University Library members can borrow this book. View the catalogue record for details.
Buy it: This book can be purchased online from amazon.com
Other
publications by Monash staff 
|
     |
| Monash University ABN 12 377 614 012 | Australian
Government Requirements for International Students - CRICOS Provider
Number: 00008C | Copyright © 1994-2003 Monash University
Library - Caution - Privacy -
Last updated
12 May, 2009.
- Today is
28 November, 2009. 09:30 PM
|
