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The Asian student of 2000 : choice factors and influences
of Asian undergraduates studying overseas
Produced by EduWorld
Melbourne : EduWorld, 2001
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Book description
This benchmark study examines the attitudes and perceptions of
Asian undergraduates from ten major source countries : Singapore, Malaysia,
Indonesia, Taiwan, South Korea, Hong Kong, Japan, India, Thailand and China.
Over 1000 first year students studying throughout the UK, US and Australia
participated in the study and their insights provide a unique, comparative
perspective of what drives the decisions of Asian undergraduate students who
have elected to study overseas and how they eventually arrived at their
choice of country, institution and course.
The study explores numerous issues including when decisions are made, how
information is sourced, key selection criteria, standards of education and
influencing factors. In total there were 30 lines of enquiry and the
results were compared between each of the ten source and three destination
countries and where appropriate, with the 1997 study in order to evaluate
trends.
Another related study also conducted by EduWorld is The postgraduate
student from the Indian sub-continent : choice factors and influences of
Indian sub-continent undergraduates studying overseas.
The collected information from the two reports provides essential background
material for institutions when preparing marketing and communications
strategies.
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