Book description
This text has been written
for Introductory Economics courses with the main focus being on the changing
nature of the economics discipline and how it is taught. Recognising
that economics is becoming a service subject for accounting, finance,
management and marketing students, this book focuses on economics within
the context of Business/Commerce degrees. The main emphasis is
on developing the interrelationship with economics and the other major
business disciplines. By stressing the analytical and critical strengths
of economics, knowledge of the subject will assist business students
in understanding government economic policy within a business environment,
and will foster a deeper knowledge of the student's particular area of
specialisation. The aim of the book is to provide the student with the
ability to analyse economic policy issues and to understand why economists
disagree. Knowledge of economics develops an ability to understand and
provide alternative solutions to economic problems faced in the business
environment. [Pearson Education
Australia]
About the authors
Dr. George Rivers is a lecturer in the Department of Economics
at Monash University. His research interests include the theory
of the firm, e-commerce and industrial organization.
Ian Ward is an Associate Professor in the Department of Economics at
Monash University. is research interests include comparative economic
systems, 'economic ideology', transition to the university and transition
from university to the workplace.
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