Economics in the business environment (2nd ed.) George Rivers and Ian Ward Published by Pearson SprintPrint (2003)

Book description

The second edition of Economics in the Business Environment has been written for introductory economics courses with the main focus being on the changing nature of the economics discipline and how it is taught. Recognising that economics is becoming a service subject for accounting, finance, management and marketing students, this book focuses on economics within the context of Business/Commerce degrees. The main emphasis is on developing the interrelationship with economics and the other major business disciplines. By stressing the analytical and critical strengths of economics, knowledge of the subject will assist business students in understanding government economic policy within a business environment, and will foster a deeper knowledge of the student's particular area of specialisation. The aim of the book is to provide the student with the ability to analyse economic policy issues and to understand why economists disagree. Knowledge of economics develops an ability to understand and provide alternative solutions to economic problems faced in the business environment. [Pearson Education]

About the Author

Dr. George Rivers is a lecturer in the Department of Economics at Monash University. His research interests include the theory of the firm, e-commerce and industrial organization.

Ian Ward is an Associate Professor in the Department of Economics at Monash University. is research interests include comparative economic systems, 'economic ideology', transition to the university and transition from university to the workplace.

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