Communication theory : media, technology, society

David Holmes
London : SAGE, 2005

ISBN: 076197069x

Are you a Monash author?

If you are:

a member of the Monash community; and
have published, or are about to publish a book.

Let us know about it by
emailing: authors@monash.edu

Borrow it: Monash University Library members can borrow this book. View the catalogue record for details.

Buy it: This book may be available from the Monash University Bookshop

Book description
This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity.

Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).

The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality.

The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.

About the author
Dr David Holmes is a lecturer in the Department of Communications and Media Studies in the Faculty of Arts at Monash University.

Ask a question Phone +61 3 9905 5054 or use our enquiry services ask.monash for Monash students and staff | ask.monash for visitors and alumni.
Your opinion Feedback form for Monash staff and students | Feedback form for visitors and alumni