d4p -- design for print, the designer's print bible

Edited by Astrid Sweres
Clayton, Vic. : CRC Smartprint ‡c 2005

ISBN: 1740970969

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Book description
Due to the rise in functionality and sophistication of design software, graphic designers and desktop publishers are now able and expected to perform highly technical prepress functions from the desktop. Many, however, have limited understanding of the technical issues facing printers attempting to bring their designs to fruition. Design for Print is the result of in-depth discussions with printers and designers to work out why some jobs turn out to be production nightmares, and how they can be prevented. It focuses on clarifying the production issues that crop up between the initial design and the final printed piece, whatever technology is used. With this book on your desk, you should find most of the answers you need to create a printed piece that really works for the client, the printer - and for the designer

About the author
Astrid Sweres is the Communications Manager for the CRC Smartprint and the National Printing Laboratory, both based at Monash University's Clayton campus.

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