Abundance : buying and selling in postwar Australia

Amanda McLeod
North Melbourne, Vic. : Australian Scholarly Publishing, 2007

ISBN: 1740970489

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Book description
Abundance exposes the reciprocal relationship between marketers and consumers. Previous accounts have given only fleeting attention to the relationship between buyers and sellers, and seldom considered the inner histories of both the marketing industry and the consumer protection movement. McLeod shows that the development of complex and sophisticated marketing techniques elicited similarly developed responses from consumer advocates who fought for the consumer interest. In charting this complex legacy, McLeod ultimately concludes that the ideology of accumulation was embraced and strengthened during the postwar period of abundance.

About the author
Amanda McLeod is an historian and writer with a particular interest in the social, consumer and commercial history of the twentieth century. She holds a doctorate from Monash University and has worked on a wide range of projects both inside and outside the academy.

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