Book title International tourism : cultures and behavior

Yvette Reisinger
Amsterdam ; Boston : Butterworth-Heinemann, 2009

ISBN: 9780750678971

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Book description
With international tourism already expanding significantly, a solid understanding of the influence of national cultures on tourist behaviour has become more crucial than ever before. This understanding, and the identification of cultural differences and similarities among international tourist markets, significantly improves social contact between international tourists and local hosts; enhancing tourist satisfaction and generating repeat visitation.
It is vital for tourism students and practitioners to learn, understand, and respect the influence of national culture on human behaviour. With objectives, exercises, case studies, discussion points and further reading in every chapter, it provides comprehensive coverage of cross-cultural issues within tourism, so that current and future tourism professionals will be well equipped to make informed strategic decisions.

About the author
Dr. Yvette Reisinger is Associate Professor in the School of Tourism and Hospitality Management at Temple University, USA. Dr. Reisinger's research focuses on cultural influences on human behaviour and communication. She has conducted extensive cross-cultural studies of China, Indonesia, Japan, Korea, Thailand and Australia.

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