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Department of Marketing1. The DepartmentFollowing the merger of Monash University, Chisholm Institute and the Gippsland Institute of Advanced Education, a new Faculty of Business and Economics was formed in 1993. The faculty now offers undergraduate and postgraduate courses on five campuses in Victoria - Caulfield, Clayton, Gippsland, Peninsula and Berwick -- as well as overseas. The Faculty of Business and Economics operates as six departments: Accounting and Finance; Business Law and Taxation; Econometrics and Business Statistics; Economics; Management; Marketing. The faculty has over 12,200 students, including approximately 1,800 postgraduates. There are 376 academic staff in the faculty. The Department of Marketing teaches on the Berwick, Caulfield, Clayton, Gippsland and Peninsula campuses. It has over 45 fulltime academic teaching and research staff, and a student load of 1,500 undergraduate and postgraduate EFTSU. The Department offers a range of undergraduate, postgraduate and short courses including specialisations in retailing, logistics, agribusiness and direct marketing. Masters degrees are available at the Caulfield and Peninsula campuses. The principal areas of research of the Department include agribusiness, business marketing and technology, channel management, consumer behaviour, electronic marketing, food marketing, future of marketing, international marketing, logistics, marketing education, marketing strategy, marketing theory, market communications, relationship marketing, retailing, services marketing, strategy and tourism marketing. The research centre associated with the Department is the Australian Centre for Retail Studies, which undertakes research into key issues and trends concerning domestic and international retailing, and provides training and development programs, as well as in-company management training. More information about:
2. General policy statementThe Collection Development Policy covers printed books and journals, electronic resources, multimedia and any other formats acquired for the Library's collection. The Policy is regularly monitored to ensure that the selection and acquisition of new resources supports the teaching and research needs of the faculties and their departments. While every effort is made to meet known information needs some gaps in the collection may develop which need attention, and suggestions to address them are welcome. This may be done through liaison with library staff or, for individual titles, using the recommendation form at lib.monash.edu.au/forms/acquisition-request.doc To ensure that the library provides collection materials to support new courses and subjects, completion of a Library Impact Statement lib.monash.edu.au/forms/impact.doc is required. When establishing new research directions staff are encouraged to liaise with the library about the provision of supporting information resources. All titles listed as prescribed or recommended reading for teaching subjects are acquired as high priority and in multiple copies depending on student enrolment numbers. This is particularly necessary for undergraduate students, who need access to adequate resources on their home campus. Electronic versions of these texts are also provided where possible, so that access is more readily available regardless of location and number of copies held. The inter-campus loan and photocopy services for undergraduates further support the needs of those students. However, the library cannot acquire every item that could conceivably be needed by Monash staff or students. The reciprocal borrowing scheme enables Monash library users to borrow from other university libraries. Post-graduates and staff may also use the document delivery service to obtain books and articles from other libraries in Australia and overseas. 3. The library's collectiona. LocationMaterial purchased for the Department of Marketing is located on the Berwick, Caulfield, Gippsland and Peninsula campuses, and in the Matheson Library on the Clayton campus. b. LanguageGenerally only material in the English language is acquired. c. Classification used.Material acquired for the Department of Marketing is classified using the Dewey Decimal Classification. d. FormatsWhile no format is specifically excluded, the collections are predominantly monographs and serials, both print and electronic, with a small amount of material such as videorecordings also acquired. e. Size of the collectionNumber of print serial titles received : Approximately 140 titles are received, with almost 60 titles held in the Caulfield library and approximately 30 held in each of the Gippsland and Peninsula libraries. f. Significant electronic resourcesThe library is purchasing increased numbers of resources in electronic format, including networked or internet databases, fulltext resources, including suites of electronic journals, and to a lesser degree CD-ROM databases that are only accessible within a particular Branch library. Due to the popularity and heavy use of these resources, an increasing proportion of the budget for library material for the Faculty of Business and Economics is spent on these. These include Indexing and abstracting services
Fulltext databases / electronic journal suites
Subject gateways
35% of the library materials budget for the Faculty of Business and Economics is spent on serials, and 15% on electronic resources. g. Coverage of the collectionThe library resources acquired for the department cover in general all areas of the Dewey Decimal Classification which include information relevant to marketing such as commerce, tourism, management and advertising. The main areas of collecting for the Department of Marketing are detailed below
The Caulfield collection is strong in retail management, electronic marketing, marketing strategy and services marketing. At Gippsland, there are good collections to support undergraduate teaching in agribusiness, tourism, management of tourist accommodation, logistics, marketing and advertising. In order to attempt to meet student demand, there are multiple copies of many titles. The Gippsland collection to support teaching by the Department of Marketing is estimated at 5,000 volumes. Priority is given to the purchase of undergraduate textbooks. This is especially true when the budget is very tight, such as when the Australian dollar has an unfavourable exchange rate with the US dollar. In the past few years, the RIBG (Research Infrastructure Block Grant) monograph allocation has helped to supplement the purchase of research materials. The online collection of ABS statistical information is a useful adjunct for data in the commerce and retail trade areas. 4. Other significant Monash collections or resourcesRare Books collection : contains a strong collection of 19th century books concerned with travel on the continent and in the East. Theses : Matheson and Caulfield libraries have a comprehensive collection of marketing theses for Monash University available in manuscript and on microfiche. Collections Table(T = teaching level, R = research level)
Amendment history
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